Adtech

5 Adtech VCs Reveal What They\u00e2 $ re Searching for and also What They Stay away from

.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as adapted to snagging billions in venture capital each year, have increased nearly $360 million until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That lag is because of market saturation, elevated regulative tensions, and also economical uncertainties.ADWEEK talked with 5 VCs who continue to acquire adtech providers, in spite of these challenges, regarding what they are actually looking for and what they stay clear of. Maybe unsurprisingly, these entrepreneurs are targeting chances in privacy-focused innovations as well as industry-specific locations including connected television.